Competitive Package Digital Ad Specifications

Required Assets
  • Desktop Background Image
    Resolution: 3000 x 1000 pixels
  • Inline Background Image
    Resolution: 1536 x 864 pixels
  • Mobile Background Image
    Resolution: 852 x 1280 pixels
  • Click-Through URL(s)
    At least one click-through URL is required.
Technical Requirements
  • Maximum file size: 200kb
  • Supported formats: JPEG
  • Color space: RGB
Slideshow Banner Assets
These assets are only required when submitting a slideshow banner.
  • Leave an art-safe area on the background
    Recommended minimum size for art-safe area is 800x800
  • 3–10 Slideshow Images
    Minimum resolution: 800 x 800 pixelsMaximum file size: 50kb
  • Slideshow Image URLs
    Optional. Each slideshow image may include its own click-through URL.
  • Previous/Next Buttons
    • Either on the inside or outside the slideshow
    • Please leave 90px free on either side to accommodate the buttons
Video Banner Assets
These assets are only required when submitting a video banner.
  • Leave an art-safe area on the background image
    Sizes for this area are 1600x900, 1440x810, or 1280x720 (desktop) and 640x360 (mobile)
  • YouTube Video URL
    • Minimum resolution: 480p; 720p or higher recommended
    • Minimum length: 30 seconds
    • Video must be hosted on YouTube. Video hosting is available for an additional fee.
  • VR Image
    • Dimensions: 2048x2048
    • Supported formats: JPEG
    • Max file size: 200kb
Design Recommendations
  • To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger.
  • Clickable areas must be 90 x 90 pixels or larger. At least one clickable area must offer a visual indicator, such as an outline, underline, or button.
Required Assets
  • Headline
    5-10 words long
  • Subtitle
    Maximum length is 150 characters including spaces
  • Content
    300-700 words
  • Images or Video
    At least one image for standard article format, up to 10 images for slideshow format, or video file or video embed code for an article with video
Technical Requirements
  • Image Size
    • Minimum size is 1200x800 at 72DPI
    • Maximum size is 5000x5000 at 72DPI
  • Image format: JPEG in RGB
    Images must not contain logos or text
  • Each image must include a caption and a photo credit
    200 characters max for captions
  • Video file common formats: MP4, MOV, WMV, AVI, and FLV
    All videos will be uploaded to Vimeo and will be converted to square pixels. Regardless of format, all videos will be displayed at the correct aspect ratio.
Design Recommendations
  • Headlines should describe the content of the article, build interest, and entice readers to click. The headline should make sense out of context.
  • Subtitles should be complete sentences, ending in a period
    Subtitles should not repeat words from the headline.
  • Content may include links and basic formatting
    bold, italic, bulleted or ordered lists, and sub-headings
  • Embedded links include UTM parameters or other campaign tracking codes
  • Maximum length 1000 words
  • Image ratios between 1:1 and 3:2 are recommended; thumbnails may be cropped on the website or in email templates

FACEBOOK / INSTAGRAM ADVERTISING

Required Assets
  • Facebook business page URL
  • Instagram business page handle
Sponsored Content Promotion
  • Images
    Uses the same image(s) or video provided for Sponsored Content Article
  • Post copy
    • Client-provided “teaser copy” to promote your sponsored content, i.e., a short (approx. 18 words or less), interesting blurb, or summary to entice a user to want to read more.
    • If the copy is not provided, our team will pull the title and/or subhead of your sponsored article.
Design Recommendations
  • Supported file types: JPEG in RGB color format
  • Aspect ratios between 1:1 and 3:2
  • Images must not contain logos or text
Required Assets
  • Image
    Dimensions: 1200x1800 jpeg at 72 DPI
  • Clickthrough URL
  • Subject Line
    25-30 characters maximum
  • Alt Text
    255 characters maximum
Technical Requirements
  • Supported formats: JPG
  • Color space: RGB
  • Max file size: 200kb
Design Recommendations
  • To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger.
  • Clickable area must offer a visual indicator, such as an outline, underline, or button.