--- title: Digital Package Spec Sheet --- # OmniChannel Package Digital Ad Specifications #### PART A: YOUR BRANDED ADVERTISING #### RICH MEDIA [Download art templates (*.psd, *.ai)](https://email.sagacitymedia.com/hubfs/Media%20Kit/Portland/Rich%20Media.zip) Rich Media Banner Rich Media Slideshow Banner Rich Media Video Banner Required Assets - Desktop Background Image Resolution: 3000 x 1000 pixels - Inline Background Image Resolution: 1536 x 864 pixels - Mobile Background Image Resolution: 852 x 1280 pixels - Click-Through URL(s) At least one click-through URL is required. Technical Requirements - Maximum file size: 200kb - Supported formats: JPEG - Color space: RGB Slideshow Banner Assets These assets are only required when submitting a slideshow banner. - Leave an art-safe area on the background Recommended minimum size for art-safe area is 800x800 - 3–10 Slideshow Images Minimum resolution: 800 x 800 pixelsMaximum file size: 50kb - Slideshow Image URLs Optional. Each slideshow image may include its own click-through URL. - Previous/Next Buttons - Either on the inside or outside the slideshow - Please leave 90px free on either side to accommodate the buttons Video Banner Assets These assets are only required when submitting a video banner. - Leave an art-safe area on the background image Sizes for this area are 1600x900, 1440x810, or 1280x720 (desktop) and 640x360 (mobile) - YouTube Video URL - Minimum resolution: 480p; 720p or higher recommended - Minimum length: 30 seconds - Video must be hosted on YouTube. Video hosting is available for an additional fee. Design Recommendations - To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger. - Clickable areas must be 90 x 90 pixels or larger. At least one clickable area must offer a visual indicator, such as an outline, underline, or button. #### Newsletter Takeover Banner Ads Required Assets - Horizontal Banner Ad(s) 830x200 pixels, 72 dpi. Submit up to 4 different banners to build your message. - Clickthrough URL - Alt Text 255 characters max. Technical Requirements - Max file size 40kb - Acceptable formats: JPEG, PNG and GIF Animated GIFS accepted #### TARGETED E-BLAST [Download art templates (*.psd, *.ai)](https://email.sagacitymedia.com/hubfs/Eblast.zip) Required Assets - Email Campaign Creative Dimensions: 1200x1800 jpeg at 72 DPI - Clickthrough URL - Subject Line 25-30 characters maximum - Alt Text 255 characters maximum Technical Requirements - Supported formats: JPG - Color space: RGB - Max file size: 200kb Design Recommendations - To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger. - Clickable area must offer a visual indicator, such as an outline, underline, or button. #### SPONSORED CONTENT [Download art templates (*.psd, *.ai)](https://email.sagacitymedia.com/hubfs/SponsoredContent_Brief-1.pdf) Sponsor Content Article Sponsor Native Promotion Sponsor Native Promotion E-Newsletter Promotion Required Assets Copywriting assets are needed if you are providing your own story fully written. - Headline 5-10 words long - Subtitle Maximum length is 150 characters including spaces - Content 300-700 words - Images or Video At least one image for standard article format, up to 10 images for slideshow format, or video file or video embed code for an article with video Technical Requirements - Image Size - Minimum size is 1200x800 at 72DPI - Maximum size is 5000x5000 at 72DPI - Image format: JPEG in RGB Images must not contain logos or text - Each image must include a caption and a photo credit 200 characters max for captions - Video file common formats: MP4, MOV, WMV, AVI, and FLV All videos will be uploaded to Vimeo and will be converted to square pixels. Regardless of format, all videos will be displayed at the correct aspect ratio. Design Recommendations - Headlines should describe the content of the article, build interest, and entice readers to click. The headline should make sense out of context. - Subtitles should be complete sentences, ending in a period Subtitles should not repeat words from the headline. - Content may include links and basic formatting bold, italic, bulleted or ordered lists, and sub-headings - Embedded links include UTM parameters or other campaign tracking codes - Maximum length 1000 words - Image ratios between 1:1 and 3:2 are recommended; thumbnails may be cropped on the website or in email templates #### Newsletter Native Ads Required Elements - Headline/Subhead Headline / Subhead will be pulled from Sponsored Content Article - Image Image will be pulled from main image for Sponsored Content article #### FACEBOOK / INSTAGRAM ADVERTISING Facebook Instagram Required Assets - Facebook business page URL - Instagram business page handle Sponsored Content Promotion - Images Uses the same image(s) or video provided for Sponsored Content Article - Post copy - Client-provided “teaser copy” to promote your sponsored content, i.e., a short (approx. 18 words or less), interesting blurb, or summary to entice a user to want to read more. - If the copy is not provided, our team will pull the title and/or subhead of your sponsored article. Design Recommendations - Supported file types: JPEG in RGB color format - Aspect ratios between 1:1 and 3:2 - Images must not contain logos or text #### Organic Social Post Facebook Instagram Twitter LinkedIn Optional Assets If using different text and/or platform from Facebook / Instagram Advertising campaign - Facebook - 650 characters maximum. Include all hashtags & @mentions - Facebook Page URL - Image or Video - Automatically populated through your article’s preview link - Instagram - 2,200 characters maximum. Include all hashtags & @mentions Note: Only the first 130 characters will be visible before requiring a tap to read more. - Instagram Handle - Image or Video - Optimal image dimensions are 1080 pixels wide, by 566-1350 pixels high - Don’t include pre-, mid, or post-roll ads in video or audio content. Don’t include banner ads in videos or images - Twitter - 276 character limit. Double-check text using this character counter tool. - Include all hashtags & @mentions - Image or Video - Image dimensions are minimum 600x335. Aspect ratio 16:9. - LinkedIn - 689 character limit. Include all hashtags & @mentions - Image or Video - Automatically populated through your article’s preview link #### Full Page Print Ad Size / Bleed / File Types - Images: CMYK All images provided for ads should be final, color corrected, hi-resolution (300dpi) CMYK files. TIF or EPS file type recommended. Hi-Res images should not be scaled more than 115% to maintain image quality. - Preferred File Format: PDF-X 1/a. - Full Page Size: 8.375” 10.875” (Seattle Met, Portland Monthly, Houstonia) This is trim size, see note below regarding bleed required. - .125" bleed required on all sides