Competitive Package Digital Ad Specifications

RICH MEDIA

Download art templates (*.psd, *.ai)
Required Assets
  • Desktop Background Image
    Resolution: 3000 x 1000 pixels
  • Inline Background Image
    Resolution: 1536 x 864 pixels
  • Mobile Background Image
    Resolution: 852 x 1280 pixels
  • Click-Through URL(s)
    At least one click-through URL is required.
Technical Requirements
  • Maximum file size: 200kb
  • Supported formats: JPEG
  • Color space: RGB
Slideshow Banner Assets
These assets are only required when submitting a slideshow banner.
  • Leave an art-safe area on the background
    Recommended minimum size for art-safe area is 800x800
  • 3–10 Slideshow Images
    Minimum resolution: 800 x 800 pixelsMaximum file size: 50kb
  • Slideshow Image URLs
    Optional. Each slideshow image may include its own click-through URL.
  • Previous/Next Buttons
    • Either on the inside or outside the slideshow
    • Please leave 90px free on either side to accommodate the buttons
Video Banner Assets
These assets are only required when submitting a video banner.
  • Leave an art-safe area on the background image
    Sizes for this area are 1600x900, 1440x810, or 1280x720 (desktop) and 640x360 (mobile)
  • YouTube Video URL
    • Minimum resolution: 480p; 720p or higher recommended
    • Minimum length: 30 seconds
    • Video must be hosted on YouTube. Video hosting is available for an additional fee.
  • VR Image
    • Dimensions: 2048x2048
    • Supported formats: JPEG
    • Max file size: 200kb
Design Recommendations
  • To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger.
  • Clickable areas must be 90 x 90 pixels or larger. At least one clickable area must offer a visual indicator, such as an outline, underline, or button.

SPONSORED CONTENT

Download art templates (*.psd, *.ai)
Required Assets
  • Headline
    5-10 words long
  • Subtitle
    Maximum length is 150 characters including spaces
  • Content
    300-700 words
  • Images
    At least one image
Technical Requirements
  • Image Size
    • Minimum size is 1200x800 at 72DPI
    • Maximum size is 5000x5000 at 72DPI
  • Image format: JPEG in RGB
    Images must not contain logos or text
  • Each image must include a caption and a photo credit
    200 characters max for captions
Design Recommendations
  • Headlines should describe the content of the article, build interest, and entice readers to click. The headline should make sense out of context.
  • Subtitles should be complete sentences, ending in a period
    Subtitles should not repeat words from the headline.
  • Content may include links and basic formatting
    bold, italic, bulleted or ordered lists, and sub-headings
  • Embedded links include UTM parameters or other campaign tracking codes
  • Maximum length 1000 words
  • Image ratios between 1:1 and 3:2 are recommended; thumbnails may be cropped on the website or in email templates

FACEBOOK / INSTAGRAM ADVERTISING

Required Assets
  • Facebook business page URL
    Must be a Facebook business page
  • Instagram business page handle
    Account must be linked
Technical Requirements
  • Images
    Uses the same images provided for Sponsored Content Article(s)
  • Post copy
    If not provided, will fall back to the title and/or subtitle of the sponsored article.
  • Instagram story
    45 character limit for headline and 90 character limit for subhead
Design Recommendations
  • Supported file types: JPEG in RGB color format
  • Aspect ratios between 1:1 and 3:2
  • Images must not contain logos or text

TARGETED E-BLAST

Download art templates (*.psd, *.ai)
Required Assets
  • Image
    Dimensions: 1200x1800 at 72 DPI
  • Clickthrough URL
  • Subject Line
    25-30 characters maximum
  • Alt Text
    255 characters maximum
Technical Requirements
  • Supported formats: JPG
  • Color space: RGB
  • Max file size: 200kb
Design Recommendations
  • To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger.
  • Clickable area must offer a visual indicator, such as an outline, underline, or button.

PROGRAMMATIC RETARGETING

Download art templates (*.psd, *.ai)
Required Assets
  • 728 x 90 Leaderboard
  • 300 x 250 Medium Rectangle
  • 320 x 50 Mobile leaderboard
Technical Requirements
  • Supported formats: JPG, PNG, GIF
  • Max file size: 40kb
  • File color: RGB
Design Recommendations
  • Recommend that URLs include UTM parameters or another form of click tracking.
  • Clickable area must offer a visual indicator, such as an outline, underline, or button.