Premium Package Digital Ad Specifications
PART A: YOUR BRANDED ADVERTISING
RICH MEDIA
Download art templates (*.psd, *.ai)
Required Assets
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Desktop Background ImageResolution: 3000 x 1000 pixels
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Inline Background ImageResolution: 1536 x 864 pixels
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Mobile Background ImageResolution: 852 x 1280 pixels
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Click-Through URL(s)At least one click-through URL is required.
Technical Requirements
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Maximum file size: 200kb
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Supported formats: JPEG
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Color space: RGB
Slideshow Banner Assets
These assets are only required when submitting a slideshow banner.
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Leave an art-safe area on the backgroundRecommended minimum size for art-safe area is 800x800
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3–10 Slideshow ImagesMinimum resolution: 800 x 800 pixelsMaximum file size: 50kb
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Slideshow Image URLsOptional. Each slideshow image may include its own click-through URL.
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Previous/Next Buttons
- Either on the inside or outside the slideshow
- Please leave 90px free on either side to accommodate the buttons
Video Banner Assets
These assets are only required when submitting a video banner.
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Leave an art-safe area on the background imageSizes for this area are 1600x900, 1440x810, or 1280x720 (desktop) and 640x360 (mobile)
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YouTube Video URL
- Minimum resolution: 480p; 720p or higher recommended
- Minimum length: 30 seconds
- Video must be hosted on YouTube. Video hosting is available for an additional fee.
Design Recommendations
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To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger.
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Clickable areas must be 90 x 90 pixels or larger. At least one clickable area must offer a visual indicator, such as an outline, underline, or button.
Newsletter Takeover Banner Ads
Required Assets
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Horizontal Banner Ad(s)830x200 pixels, 72 dpi. Submit up to 4 different banners to build your message.
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Clickthrough URL
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Alt Text255 characters max.
Technical Requirements
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Max file size 40kb
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Acceptable formats: JPEG, PNG and GIFAnimated GIFS accepted
TARGETED E-BLAST
Download art templates (*.psd, *.ai)
Required Assets
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Email Campaign CreativeDimensions: 1200x1800 jpeg at 72 DPI
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Clickthrough URL
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Subject Line25-30 characters maximum
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Alt Text255 characters maximum
Technical Requirements
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Supported formats: JPG
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Color space: RGB
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Max file size: 200kb
Design Recommendations
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To ensure readability, body text must be 24px or larger, and fine print must be 16px or larger.
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Clickable area must offer a visual indicator, such as an outline, underline, or button.
SPONSORED CONTENT
Download art templates (*.psd, *.ai)
Required Assets
Copywriting assets are needed if you are providing your own story fully written.
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Headline5-10 words long
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SubtitleMaximum length is 150 characters including spaces
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Content300-700 words
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Images or VideoAt least one image for standard article format, up to 10 images for slideshow format, or video file or video embed code for an article with video
Technical Requirements
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Image Size
- Minimum size is 1200x800 at 72DPI
- Maximum size is 5000x5000 at 72DPI
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Image format: JPEG in RGBImages must not contain logos or text
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Each image must include a caption and a photo credit200 characters max for captions
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Video file common formats: MP4, MOV, WMV, AVI, and FLVAll videos will be uploaded to Vimeo and will be converted to square pixels. Regardless of format, all videos will be displayed at the correct aspect ratio.
Design Recommendations
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Headlines should describe the content of the article, build interest, and entice readers to click. The headline should make sense out of context.
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Subtitles should be complete sentences, ending in a periodSubtitles should not repeat words from the headline.
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Content may include links and basic formattingbold, italic, bulleted or ordered lists, and sub-headings
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Embedded links include UTM parameters or other campaign tracking codes
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Maximum length 1000 words
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Image ratios between 1:1 and 3:2 are recommended; thumbnails may be cropped on the website or in email templates
Newsletter Native Ads
Required Elements
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Headline/SubheadHeadline / Subhead will be pulled from Sponsored Content Article
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ImageImage will be pulled from main image for Sponsored Content article
FACEBOOK / INSTAGRAM ADVERTISING
Required Assets
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Facebook business page URL
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Instagram business page handle
Sponsored Content Promotion
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ImagesUses the same image(s) or video provided for Sponsored Content Article
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Post copy
- Client-provided “teaser copy” to promote your sponsored content, i.e., a short (approx. 18 words or less), interesting blurb, or summary to entice a user to want to read more.
- If the copy is not provided, our team will pull the title and/or subhead of your sponsored article.
Design Recommendations
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Supported file types: JPEG in RGB color format
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Aspect ratios between 1:1 and 3:2
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Images must not contain logos or text
Full Page Print Ad
Size / Bleed / File Types
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Images: CMYKAll images provided for ads should be final, color corrected, hi-resolution (300dpi) CMYK files. TIF or EPS file type recommended. Hi-Res images should not be scaled more than 115% to maintain image quality.
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Preferred File Format: PDF-X 1/a.
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Full Page Size: 8.375” 10.875” (Seattle Met, Portland Monthly, Houstonia)This is trim size, see note below regarding bleed required.
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Full Page Size: 8.125” 10.75” Sarasota Magazine onlyThis is trim size, see note below regarding bleed required.
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.125" bleed required on all sides